![]() In 2018, Tofurky sold its five millionth Tofurky roast since beginning commercial production of the vegan centerpiece two decades ago. This year, Tofurky’s sales have grown by 25 percent in stores such as Target, Walmart, and Kroger. Subsequently, during Easter in April, Athos reported a 600-percent increase in year-over-year sales of Tofurky’s vegan ham. In mid-March-during the peak-buying period of the COVID-19 pandemic-sales of plant-based foods increased by 90 percent year-over-year according to data released today by trade group Plant Based Foods Association and market research company SPINS. This year, factors such as the ongoing COVID-19 pandemic and a consumer shift toward plant-based eating have driven retailers, including the country’s largest grocery chain Kroger, to purchase smaller turkeys and stock up on vegan options. This year’s spike-the largest increase in Tofurky roast sales since 2015-is not driven by new distribution partners but a surge in demand from existing retailers that are trying to meet expected demand for plant-based centerpieces. Tofurky’s CEO Jaime Athos reports that sales have previously increased due to various reasons, such as in 2006 when the vegan roast became available at larger retailers. “Granddaddy was just such an outgoing personality,” Lisa says.Sales of Tofurky’s holiday roast have surged by 22 percent this year, according to CNN. Later, when S-C evolved into a real business, he spent countless hours behind the wheel, selling his product to mom-and-pop groceries and roadside diners throughout the south-central states.Ĭara and her sister Lisa tagged along on some of those trips, seeing Spike’s sales techniques up close. He enlisted his family to help blend spices on his porch, originally in a washtub and later in a cement mixer, giving away the first batches to friends. It was Cara’s grandfather, Spike Cavender, who founded the company in the late 1960s, in the process creating not just a seasoning but an entrepreneurial legend in Arkansas. ‘Have you ever tried this on popcorn?’ ‘I put it on eggs.’ Or, ‘I won a barbecue contest and it was in my recipe.’” “They’re constantly calling here or writing us letters or putting things on our social media. “We have the best group of customers in the world,” says Cara Cavender Wohlgemuth. And over time, the secret blend of spices in that red and yellow tube has gained a devoted and enthusiastic following among chefs across the United State and Canada, who use it on everything from meat to green beans to hushpuppies. S-C Seasoning Company makes one product: Cavender’s Greek Seasoning. Harrison, Arkansas, is a long way from Silicon Valley, but a small company on the west side of town has been successful for nearly 50 years by following that same philosophy. The country’s most beloved seasoning, made with an ancient Greek formula, has called the Arkansas Ozarks home since 1969.Ī few years ago, a California computer programmer named Jan Koum famously stated that he wanted “to do one thing and do it well.” That thing was a new messaging service, and Koum did it well enough that in 2014 he sold WhatsApp to Facebook for $19.3 billion. Submit Your Event For Our Online Calendarīy Mel White | Photography by Jamison Mosley.ZAZA Fine Salad and Wood Oven Pizza Co.Legendary Arkansas Eateries Bucket List.Ice Cream, Cakes and Shakes Bucket List.Burge’s Hickory Smoked Turkeys and Hams.Lost Forty – PUNCHY Arkansas Hard Seltzer.
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